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How To Storyboard A Commercial That Sells

How To Storyboard A Commercial with a story-first workflow: shape the script, map every shot, and iterate into consistent frames you can evolve into video with voice and sound.

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How To Storyboard A Commercial That Sells

  • Story First Structure

    Go from idea to script to storyboard so your commercial’s pacing and message are clear before you finalize visuals.

  • Shot Level Consistency

    Keep characters, products, locations, and props consistent across frames using references and reusable Elements.

  • All In One Studio

    Generate images, video, voice, music, and sound effects in one storyboard-driven workflow.

Turn A Concept Into A Script

Start with a simple premise and shape it into a clear commercial script with defined beats, tone, and dialogue. Use targeted rewrites to tighten timing, sharpen the core message, or land a stronger ending. You’ll end up with a script that’s ready to translate into visuals, not just a rough idea.

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Turn A Concept Into A Script
See The Spot Shot By Shot

See The Spot Shot By Shot

How To Storyboard A Commercial gets easier when your script becomes a clean sequence of frames you can review at a glance. Plan the hook, problem, solution, and CTA as a true shot-by-shot flow without waiting on a full production. Then quickly explore alternate angles, staging, and product reveals until the pacing feels right.

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Keep Characters And Products Consistent

Continuity makes a commercial feel real—your hero talent, product details, props, and locations should match from shot to shot. Reuse previous outputs as references and save reusable Elements (characters, locations, props) to anchor identity across the storyboard. When you’re ready to polish, switch to a higher-consistency approach for stronger stability across frames.

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Keep Characters And Products Consistent
Evolve Frames Into Video And Audio

Evolve Frames Into Video And Audio

When the storyboard is approved, bring key shots to life by generating motion from text or animating between selected start and end frames. Add voice and performance with text-to-speech or speech-to-speech, and support the brand mood with music and sound effects attached to individual shots. Make text-based edits and upscale media to improve quality without rebuilding the whole spot.

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FAQs

What are the core steps for how to storyboard a commercial?
A practical flow is concept to script, then script to a sequence of shots, then refine the storyboard until the message and pacing land. After that, generate motion for key shots and add voice, music, and sound effects where needed. The goal is to lock story and continuity before you invest in final-quality outputs.
Can I start from an existing commercial script?
Yes. Paste in your script and generate a storyboard that turns it into a shot-by-shot plan. You can then revise individual frames or reorder shots to improve clarity and pacing.
How can I keep the same character and product look across all storyboard shots?
Reuse earlier frames as references when generating new shots to preserve identity, styling, and overall look. Create Elements for characters, locations, and props so you can reuse them across the storyboard. Adding more and clearer reference images usually improves consistency.
What’s the fastest way to iterate before the commercial storyboard is approved?
Work in a faster iteration mode while you test beats, angles, and shot order. This helps you explore more options quickly without over-optimizing too early. Once the sequence is approved, move to a higher-consistency approach to stabilize identity and polish the results.
Can the storyboard turn into actual video?
Yes. You can generate text-to-video for specific shots or create motion by transitioning between selected start and end frames from your storyboard images. This keeps the video anchored to your planned visuals while adding movement where it matters most.
How do voiceover and dialogue fit into the storyboard workflow?
You can generate voice with text-to-speech or transform existing audio with speech-to-speech. For continuity, you can associate a character Element with a voice so the performance stays consistent across scenes. Attach audio per shot to match timing, emphasis, and brand tone.
Can I improve one weak shot without redoing the whole commercial?
Yes. Make text-based edits to adjust specific details while keeping the rest of the shot intact, then regenerate only what you need. When available, upscale images or video to increase clarity and finish without restarting the storyboard.